This advertising method presents the perfect opportunity to connect with Generation X & Y. It can be highly targeted and gives the ability for advertisers to capture their audience anywhere. In order for the program to work a 5 digit source code is provided and advertised. Once the cellular user texts to the source code, they will be sent a reply message in the form of your mobile ad, which will present either a coupon, discount, contest entry or some type of value.

This media is the perfect compliment to any out of home campaign. It can be used in conjunction with most traditional and guerilla advertising campaigns.