Horse Track Digital Signage consists of on-screen graphic, animation, video and audio on over 2,500 closed circuit television screens at each venue. Advertisers may run ads varying in length from 0:15 to 3:30 minutes. The number of times ads are shown may be customized to an extent. Text messaging options may be added to campaign for instant coupon deals.

Digital ads at the race track offer advertisers the opportunity to target mostly upscale, educated adults, both male and female. Digital ads in venues like this offer the only advertising able to reach suite holders and C-level executives in sports.